About
Strategic and hands-on Product Marketing leader with over 9 years of experience driving go-to-market success, brand elevation, and pipeline growth for cutting-edge cybersecurity, cloud, and AI solutions. Proven expertise in shaping market narratives, leading high-impact product launches, and enabling sales teams to accelerate revenue generation in fast-paced, growth-stage environments. Trusted by cross-functional teams to deliver measurable results in complex technical domains.
Work
NRI (formerly Core BTS)
|Director of Product Marketing & GTM Strategy
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Summary
As Director of Product Marketing & GTM Strategy at NRI, Kashyap owned and executed full-stack go-to-market strategies for SaaS, cybersecurity, and AI offerings, directly supporting significant opportunity pipeline and brand elevation.
Highlights
Drove full-stack go-to-market strategy for SaaS, cybersecurity, and AI solutions, generating $6.5M in opportunity pipeline within the first six months by defining use cases and compelling messaging.
Led a company-wide brand refresh, architecting new messaging and visual identity across all channels to significantly elevate market perception and drive awareness.
Launched AI-driven content operations, reducing asset development time by 40% while enabling high-performing teams across brand, content, and marketing operations.
Partnered closely with product management and technical teams (IAM, GRC, MDR) to deliver end-to-end product scenarios and develop comprehensive sales enablement tools, including product demos and competitive intelligence.
Authored and oversaw the creation of high-impact customer-facing content, including white papers, videos, and pitch decks, ensuring strategic alignment and campaign effectiveness.
SHI International
|Sr. Product Marketing Manager – Cloud, AI & Cyber GTM
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Summary
As Sr. Product Marketing Manager at SHI International, Kashyap led cloud, AI, and cyber GTM initiatives, establishing expertise and influencing pipeline growth for public and private sector clients.
Highlights
Led AWS & Azure cloud threat detection and identity solution messaging for public and private sector clients, establishing subject matter expertise in cloud security and influencing significant pipeline growth.
Developed and executed comprehensive content strategies (blogs, webinars, executive decks) that improved lead conversion by 35% and grew organic traffic 5x, directly contributing to over $5M in cloud security GTM revenue wins.
Collaborated strategically with AWS, Microsoft, and Cisco to align technical capabilities with marketable services, supporting successful product launches and co-marketing programs.
Enabled sales and field teams with comprehensive training, competitive analysis, and reference materials, significantly increasing win rates and accelerating deal cycles.
Cisco AppDynamics
|Product Marketing Manager – Observability & DevOps (Contract)
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Summary
As Product Marketing Manager, Kashyap delivered go-to-market campaigns for hybrid cloud security and full-stack visibility, driving adoption and enhancing field enablement for new product features.
Highlights
Delivered impactful go-to-market campaigns for hybrid cloud security and full-stack visibility use cases, driving product adoption and enhancing field enablement for new features.
Produced technical launch content and trained field sales on updated security platform capabilities, improving technical engagement and customer satisfaction.
DTEN / KanexPro
|Director of Marketing & GTM Strategy
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Summary
As Director of Marketing & GTM Strategy, Kashyap directed global product marketing and brand strategy, supporting $76M in SaaS and AV revenue and executing multi-region product launches.
Highlights
Directed global product marketing and brand strategy, supporting $76M in SaaS and AV revenue while successfully executing multi-region product launches.
Developed and implemented demand generation programs and partner marketing initiatives with OEMs and VARs, consistently exceeding pipeline and revenue targets.
Education
California State University, Fullerton
B.S.
Business Finance & Economics
Grade: Summa Cum Laude | GPA: 3.751
Skills
Product Marketing & GTM Strategy
Cloud Product Marketing, SaaS Product Marketing, Go-to-Market Strategy, Messaging, Positioning, Value Proposition Development, Product Launches, Sales Enablement, Field Training, Competitive Intelligence, Demand Generation, Digital & Event Campaigns, Pipeline Acceleration, Thought Leadership, Executive Storytelling, Content Strategy, Brand Elevation.
Technical Domains
Cybersecurity, Threat Detection & Intelligence, AI-Driven Security, Cloud Security, Hybrid Cloud Security, Full-Stack Visibility, Identity Solutions, GRC (Governance, Risk, and Compliance), MDR (Managed Detection and Response), IAM (Identity and Access Management), AWS Cloud, Azure, GCP.
Cross-functional & Leadership
Cross-Functional Collaboration, Stakeholder Management, Project Leadership, Team Leadership, Marketing Operations.
Marketing Technology & Analytics
Martech Stack, Salesforce, Marketo, HubSpot, Eloqua, Power BI, Google Analytics, Perplexity, Slack, Asana, ZoomInfo, WordPress, Notion, Crayon, SEMrush.